An SEO agency built around diagnosis

Every engagement opens with a diagnostic quarter. Full technical crawl, Search Console and Analytics audit, log file review where the server logs exist, and a keyword-to-page map built against your actual competitive set. You get a prioritised issue list scored by commercial impact and implementation cost — not a 200-page PDF generated by a crawler.

From there the work is weighted by whichever of the four constraints is binding: crawl and indexation, page-level relevance, authority, or conversion. That weighting is reviewed quarterly and changes as the site improves. Work that is not producing gets stopped rather than continued because it was in the plan.

Monthly, led by commercial metrics. Qualified organic enquiries and their source pages, organic sessions to money pages split from brand and blog traffic, ranking distribution across the whole tracked keyword set rather than a selection, indexation coverage, Core Web Vitals from CrUX field data, and AI answer citation rate on your priority queries.

Rankings appear as a diagnostic, not as the result. If something is not working you will read it in the report rather than find out in month nine.

We do not buy links, run private blog networks, or use paid link marketplaces. Beyond being link scheme violations, marketplace links are increasingly discounted to nothing — you pay and receive nothing, then inherit the cleanup.

We do not publish unedited AI content, hold your Search Console and Analytics in our own accounts, or lock clients into twelve-month contracts. Three months initially, because the opening quarter is foundational work, then rolling with 30 days' notice.

UK businesses with a working product and a functioning sales process who need more qualified demand at the top of the funnel. B2B service firms with a defined geography or vertical. eCommerce operations with a catalogue large enough that category structure matters. Multi-location businesses where local pack visibility drives enquiries. SaaS competing on comparison and alternative terms.

We are a poor fit if you need results inside eight weeks, if your product has no existing search demand, or if nothing on the website can change. We will say so at the audit stage rather than take the retainer.