Battle-Tested Insights & SEO Engineering
Clear frameworks, technical breakdown blueprints, and algorithmic insights written for growth leaders and practitioners.
UK English and SEO: Why Spelling Splits Your Keywords
Optimisation and optimization return different result sets. What that costs you, and the other things that differ about targeting UK search.
Category Pages Are Where eCommerce SEO Revenue Lives
Most catalogues are optimised in exactly the wrong proportion. Why categories capture the commercial volume, and how to structure them.
Digital PR for Links: How UK Campaigns Actually Run
How to turn data you already hold into trade press coverage, and why one good campaign outperforms a year of guest posting.
What Is Link Building, and What Actually Works Now
Why marketplace links stopped working, what earns genuine editorial coverage, and the anchor distribution that looks natural.
How to Get Cited in Google AI Overviews
The structural patterns that get passages extracted into AI Overviews, and what to do about the traffic those answers absorb.
What Is Generative Engine Optimisation (GEO)?
How to get cited inside AI Overviews, ChatGPT and Perplexity — a discipline that rewards extractability over domain authority.
Google Business Profile Optimisation Checklist
A field-by-field checklist for the asset that drives more local enquiries than most websites do — including the setting most profiles get wrong.
What Is Local SEO? How the Map Pack Actually Works
Local search runs on a different ranking system. What you can influence, what you cannot, and why proximity limits what any agency can promise.
Index Bloat: Why Your Shop Has 140,000 Pages
Faceted navigation generates more URLs than you have products. What that costs you, and how to classify every facet so the crawl goes where it should.