SEO packages and pricing
All three are complete SEO retainers. Technical, on-page, content, local and link building are in every tier — none of them is a stripped-back version. What changes is scale, in this order: markets, then pages, then keywords, then content and authority volume.
We publish these because hiding pricing wastes an afternoon for both of us.
- Markets covered
- 1 country (UK)
- Pages optimised
- Up to 12 pages optimised
- Keywords tracked
- Up to 20 tracked keywords
- Content per month
- 2 content pieces per month
- Authority work
- Foundational citations plus 2–3 referring domains per month
- Reporting
- Monthly report
Everything included
- Full technical audit with prioritised, effort-scored fix list
- Indexation, crawl and redirect chain remediation
- Core Web Vitals remediation against CrUX field data
- Keyword and intent map — one keyword set per page
- On-page optimisation across up to 12 pages
- 2 content pieces per month, written to brief
- Google Business Profile optimisation
- UK citation audit and NAP correction
- Organization and Service schema implementation
- Foundational link acquisition, 2–3 referring domains per month
- Monthly reporting led by enquiries, not rankings
- Email support, response within one working day
- Markets covered
- 2 countries
- Pages optimised
- Up to 30 pages optimised and restructured
- Keywords tracked
- Up to 50 tracked keywords
- Content per month
- 4 content pieces per month
- Authority work
- Editorial outreach plus 4–6 referring domains per month
- Reporting
- Monthly report plus a fortnightly call
Everything included
- Everything in Starter, across 2 countries
- Up to 50 tracked keywords
- Up to 30 pages optimised and restructured
- Site architecture and internal linking restructure
- Orphan page resolution and click-depth reduction
- 4 content pieces per month
- Content refresh cycle on decaying pages
- Editorial link acquisition, 4–6 referring domains per month
- AI answer surface citation tracking across 4 platforms
- eCommerce facet classification where applicable
- Fortnightly strategy call
- Named account strategist
Authority
Multi-market operations, large catalogues, competitive verticals
£1,000 / month
See full scope- Markets covered
- Up to 5 countries
- Pages optimised
- Site-wide optimisation and architecture
- Keywords tracked
- 100+ tracked keywords across topic clusters
- Content per month
- 8 content pieces per month plus a full topical map
- Authority work
- Digital PR and original data, 8–12 referring domains per month
- Reporting
- Monthly report plus weekly syncs
Everything included
- Everything in Growth, across up to 5 countries
- 100+ tracked keywords across topic clusters
- Site-wide optimisation and architecture rebuild
- Full topical authority map
- Multi-location or large-catalogue handling
- 8 content pieces per month
- Original data campaigns and digital PR
- Digital PR: 8–12 referring domains per month
- hreflang and international targeting where justified
- Conversion rate optimisation on key templates
- Weekly syncs with a senior strategist
- Shared Slack or WhatsApp channel
What actually changes between tiers
Every discipline appears in all three columns. Read down the table and you can see exactly what your money buys more of.
| Scales with | Starter £350 / month | Growth £650 / month | Authority £1,000 / month |
|---|---|---|---|
| Markets covered The first thing that scales. One country, two, or up to five. | 1 country (UK) | 2 countries | Up to 5 countries |
| Pages optimised On-page work, template fixes and architecture across your site. | Up to 12 pages optimised | Up to 30 pages optimised and restructured | Site-wide optimisation and architecture |
| Keywords tracked Mapped one keyword set per page, so nothing cannibalises. | Up to 20 tracked keywords | Up to 50 tracked keywords | 100+ tracked keywords across topic clusters |
| Content per month Briefed from SERP analysis, written by someone with subject knowledge. | 2 content pieces per month | 4 content pieces per month | 8 content pieces per month plus a full topical map |
| Authority work Editorial and digital PR only. No marketplaces, no PBNs. | Foundational citations plus 2–3 referring domains per month | Editorial outreach plus 4–6 referring domains per month | Digital PR and original data, 8–12 referring domains per month |
| Reporting Led by enquiries, not ranking screenshots. | Monthly report | Monthly report plus a fortnightly call | Monthly report plus weekly syncs |
| In every tier |
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Three-month initial commitment because the opening quarter is foundational work, then rolling with 30 days' notice. You own every account — Search Console, Analytics and rank tracking stay with you.
Pricing questions
Are the cheaper tiers stripped-back versions?
Why does anything below £350 not work?
Can we start on Starter and move up?
What counts as a market?
Is there a setup fee?
What if we need something outside these tiers?
Not sure which tier fits?
Send us your domain. The audit tells us how much work there actually is, and we will recommend a tier — including the cheapest one, if that is the honest answer.
- A prioritised list of what is costing you the most, with evidence
- An honest view on whether SEO is worth it for your business
- No sales sequence — one reply, from a person
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