B2B & Enterprise SEO
B2B Logistics Platform: +320% Qualified Organic Pipeline
Client: National Freight & Supply Chain Provider
Campaign Duration: 6 Months
Data Source: Google Search Console & GA4 Pipeline Attribution
Documented Impact & Revenue Shift
+320% organic quote requests, top-3 rankings for 42 high-intent logistics terms, and 4.2x organic pipeline valuation ($1.8M ARR).
Baseline Hurdle
Site suffered from orphan landing pages, high cannibalization on commercial freight keywords, and zero structured schema.
Technical Constraints
Client maintained legacy ERP software requiring strict server-level caching constraints.
### Executive Summary
The client was an established logistics enterprise whose online footprint was lagging behind competitors.
### Strategic Interventions
1. Rebuilt service hierarchy into clear vertical intent silos.
2. Resolved 120+ redirect chains and updated canonical taxonomy.
3. Published in-depth trade lane guides matching commercial freight search intent.
### Outcomes
Organic demo and quote requests increased by over 320% within 180 days.
The client was an established logistics enterprise whose online footprint was lagging behind competitors.
### Strategic Interventions
1. Rebuilt service hierarchy into clear vertical intent silos.
2. Resolved 120+ redirect chains and updated canonical taxonomy.
3. Published in-depth trade lane guides matching commercial freight search intent.
### Outcomes
Organic demo and quote requests increased by over 320% within 180 days.
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