Ecommerce SEO
D2C Apparel Brand: Scaled Organic Revenue to $450k/mo
Client: Sustainable Fashion & Lifestyle Brand
Campaign Duration: 9 Months
Data Source: Shopify Analytics, Google Search Console & GA4
Documented Impact & Revenue Shift
+280% organic revenue increase, reaching $450k/mo in non-brand organic sales with a 38% reduction in paid search dependency.
Baseline Hurdle
Faceted navigation caused 40,000+ thin indexed URLs, severe keyword cannibalization, and poor Core Web Vitals.
Technical Constraints
Frequent seasonal SKU turnover required dynamic category canonicalization.
### Architecture Overhaul
We implemented clean parameter handling, structured collection pages with rich product schema, and high-DA lifestyle editorial links.
We implemented clean parameter handling, structured collection pages with rich product schema, and high-DA lifestyle editorial links.
Want Similar Compounding Search Returns?
Get a free, custom SEO audit identifying your exact technical and architectural growth levers.